Designed by Victor Mathieux from Powerhouse in 2011       View more work


One life. Live it well.


Join guided meditations, yoga, and other wellness classes from anywhere via LIVE video broadcast

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OUR VISION

The average person today has more material abundance than Napoleon
could have ever dreamed of, and yet we still aren’t fulfilled.

The next frontier for human actualization and fulfillment lies 
within ourselves.

Our vision is to bring health and happiness to a busy world,
through meditation, yoga, and other wellness practices.


For strategic reasons, we’re starting with online meditation.

WHY MEDITATION FIRST?

The world needs meditation

  • 1 in 3 people in the US suffers from clinical anxiety

  • 75-90%

    75-90% of all doctor's visits are due to stress-related health problems

  • $300B per year

    The cost of stress to American businesses is $300B / year according to the WHO

Meditation is the closest thing we have to a magic pill for making people happier, healthier, and more successful

  • 70% decrease in
anxiety

    Studies have found that meditation can decrease anxiety by 70%

  • 87% fewer heart issues

    Meditators experience 
87% fewer hopistalizations 
for heart disease

  • 300+scientific studies

    The are over 300 research studies proving the scientific benefits of meditation

And… meditation is becoming mainstream in the same way 
that exercise was popularized in the 1970’s

…without yet becoming an overly saturated market, making it the
perfect entry point into the broader wellness space

But most importantly…

There’s an opportunity to create a market-leading experience that makes meditation more accessible and engaging

THE PROBLEM

We interviewed 150+ users — here’s what we learned:

Beginner meditators want to learn about meditation and require meditative instruction but…

  • 1. Retreats and local programs are expensive, short lived, and hard to evaluate

  • 2. Going to a physical zen center is too much work and can be overly spiritual

  • 3. Listening to audio recordings by yourself can feel like homework (too much discipline required)

  • 4. Listening to the same guide all the time gets boring (humans crave variety)

These pain points are especially true for beginner meditators but also exist for advanced meditators seeking to expand their practice

OUR SOLUTION

Join LIVE video guided
meditations from anywhere

…Imagine waking up to this meditation 
instead of hitting snooze
Interactive video guidance is highly engaging and the live aspect guarantees a new experience every time
Meditating with a group creates a sense of accountability
Engaging with other participants creates a sense of shared connection
A daily schedule offers a variety of styles and encourages you to commmit to a time when you'll actually meditate

PROOF OF CONCEPT

We hacked together a basic MVP to test our assumptions — these were the results:

  • STRONG BUILT-IN VIRALITY:
    33%

    of users who signed up for Zen Space shared a link to social media before they even used the product

  • HIGH NET PROMOTER SCORE:
    +63

    When asked “On a scale of 1-10, how likely would you recommend Zen Space to a friend?” the average response was 8.8/10 — this is very high

  • PROFITABLE MODEL:
    $100

    of revenue was captured from a single 15 min session via post-meditation donations ($0 was spent on marketing)

NOTE: We achieved these results with volunteer meditation guides (we convinced 20+ guides to volunteer their time for free) and without spending any money on marketing or writing any code for custom features.



This only scratches the surface of what’s possible.

HOW IT’S DIFFERENT

Audio recordings feel like homework. 



Live video meditations feel like an experience.

THE MARKET

Meditation, yoga, and wellness are all sizeable markets
that are going mainstream and will be grown even further
by products that lower the friction to participate

OVERVIEW:
  • 20M

    Yogis in America in 2012 and that number has been growing every year

  • 100M

    “Aspirational Yogis” in America in 2012 (people who want to do yoga but don’t because the barrier to participation is too high)

  • $27B per year

    Spent on yoga products & services in the U.S.A.

BUSINESS MODEL

Additional revenue stream opportunities:

Potential acquisition channels:

  • INFLUENCERS & BRANDS:
  • CORPORATE WELLNESS:
  • WELLNESS STUDIOS

For more details about our business model please
contact victor@tryzenspace.com

THE TEAM

We’re a passionate and well-balanced team with a strongsuit in rapid
prototyping and creating quality experiences that improve people’s lives

Meet our guides

These are a few of the meditation guides who have
volunteered to make Zen Space possible thus far…

WHAT’S NEXT

High-level Roadmap

Here’s what a day in the future of Zen Space might look like once we’ve expanded to a variety of wellness practices…

Our pilot has already started making 

an impact on people’s lives…

We’re seeking the right investors to

help us take things to the next level.

Want more information?
Please email victor@tryzenspace.com